• Upon this rock you will build your business

    Build business on this rock

    Much has been said about how to successfully build and grow a business. Fact remains however that a business, any business, success is directly related to its marketing success. Unless you inform others that your business, with its products and services, exist your business will ultimately fail. And in today’s business world this is done

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  • SEO vs SEM: The Smart Choice?

    SEO vs SEM

    Well before I can answer the question let’s agree on what the terms SEO and SEM actually mean. SEO, Search Engine Optimization, is the process of gaining website traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEM, Search Engine Marketing, is the process of gaining website traffic by purchasing adverts

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