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  • Customers, Look for the job they need to be done

    Competing against Luck Customers

    Competing Against Luck: The Story of Innovation and Customers Choice, by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan IN 1995 the term “disruptive innovation” was coined by Harvard Professor Clayton Christensen to describe how certain types of innovation change industries. But this is rare. Most innovation doesn’t amount to much, and

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