Fact is that 80% of Facebook and Google Advert Campaigns fail! Many reasons for this high failure rate have been offered but none of it really matters to the small business. What matters is that we, the small business owners, cannot afford high failure rates like this!
This does not mean that we should stop online advertising or digital marketing. It does work but for the larger business. They have the budget, the resources and the time to ‘gamble’ until they strike oil! We the small business owners do not have that luxury. So what is the answer?
Stop copying what the larger companies do and get smarter! Reverse the funnel, get laser targeted and focus on the achieving the goal – gaining customers. It all starts with effective digital marketing.
Below is tried and tested digital marketing strategies that will create online audiences for the smaller businesses. Instead of using advertising to build these audiences we have turned the funnel upside down and assist our clients to gain an online audience. Then we use this audience to speed up the process with paid marketing campaigns.
Sensible Marketing that works!