SEO

  • Why SEO for SME’s is the only way

    SEO for SME's

    I have been bombarded by queries from SME’s as to why they should invest in SEO, all arguing that their current digital marketing ROI does not warrant any further investment. I guess they were all geared and armed for the ‘age old argument’ that your customer is online and therefor you should be. While that

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  • Upon this rock you will build your business

    Build business on this rock

    Much has been said about how to successfully build and grow a business. Fact remains however that a business, any business, success is directly related to its marketing success. Unless you inform others that your business, with its products and services, exist your business will ultimately fail. And in today’s business world this is done

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  • SEO vs SEM: The Smart Choice?

    SEO vs SEM

    Well before I can answer the question let’s agree on what the terms SEO and SEM actually mean. SEO, Search Engine Optimization, is the process of gaining website traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEM, Search Engine Marketing, is the process of gaining website traffic by purchasing adverts

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  • SEO, a website visitor experience roadmap

    SEO

    Search Engine Optimization better known as SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO affects the visibility of a website unpaid search engine result pages (SERPs), by incorporating search engine friendly elements into a website. SEO strategies, techniques and tactics will assist any

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